Theoretical and Natural Science
- The Open Access Proceedings Series for Conferences
Theoretical and Natural Science
Vol. 36, 28 May 2024
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Pricing strategy for cross-market two-sided platforms based on joint membership system
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Abstract
Taking the joint membership system carried out by two cross-market bilateral platforms as the background, this paper studies how to achieve the optimal cooperation between two cross-market platforms, and analyzes the various influences brought by platform differences. Considering two cross-market two-sided platforms with differences basic services, we establish a horizontal cooperation model for cross-market bilateral platforms based on the joint membership system. Taking cross-network externalities as the starting point of the research, we compare and analyze the platform strategies under decentralized decision making and joint centralized decision making to obtain the benchmark for joint membership cooperation. Finally, we propose a two-part pricing mechanism that can make joint membership cooperation achieve the best, and analyze the impact of basic service differences on platform pricing, user participation, platform profits and coordination mechanism.
Keywords
Bilateral platform, Cross-market cooperation, Joint membership, Revenue sharing, Pricing strategy, Two-part pricing mechanism
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Mathematical Physics and Computational Simulation
- ISBN (Print)
- 978-1-83558-441-5
- ISBN (Online)
- 978-1-83558-442-2
- Published Date
- 28 May 2024
- Series
- Theoretical and Natural Science
- ISSN (Print)
- 2753-8818
- ISSN (Online)
- 2753-8826
- DOI
- 10.54254/2753-8818/36/20240524
- Copyright
- 28 May 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited