Theoretical and Natural Science

- The Open Access Proceedings Series for Conferences


Theoretical and Natural Science

Vol. 34, 02 April 2024


Open Access | Article

An enhancement methodology for predicting transaction amounts for freelancers on freelance platforms: Based on sentiment analysis

Hongbin Zhang * 1
1 Zhejiang University

* Author to whom correspondence should be addressed.

Theoretical and Natural Science, Vol. 34, 62-71
Published 02 April 2024. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Hongbin Zhang. An enhancement methodology for predicting transaction amounts for freelancers on freelance platforms: Based on sentiment analysis. TNS (2024) Vol. 34: 62-71. DOI: 10.54254/2753-8818/34/20241167.

Abstract

Freelancing is a type of labor arrangement in which independent freelancers use their discretionary time to perform ad hoc tasks, usually of a single nature, with the aim of getting paid. This study proposes an augmented method for predicting the amount of freelance transactions using textual sentiment analysis. First, a unique feature labeled “Freelancer Sentiment” was selected to summarize the positive or negative sentiment orientation of freelancers. Subsequently, Naive Bayes algorithm is applied to process the text data from the freelancer’s platform to finally develop a “Model for Computing Word Sentiment Values”. The model helps to accurately calculate the sentiment values associated with emotional words. Finally, the Word Frequency-Inverse Document Frequency (TF-IDF) algorithm is used to construct the Text Sentiment Value Calculation Model, so as to accurately calculate the sentiment values of freelancers. The results of the comparison experiments of the five commonly used prediction models show that the mean squared error (MSE) of the model that includes the “freelancer sentiment” feature is significantly reduced by 6%-11% compared with the model that does not include the “freelancer sentiment” feature. This study contains theoretical explorations and practical implications. First, the proposed approach of extracting features from textual data to build predictive models provides a valuable reference for future enhancement of predictive modeling on freelance platforms, especially those that rely on unstructured data. Second, incorporating textual sentiment value features relevant to freelancers can significantly improve the accuracy of predicting transaction amounts. Third, the calculation of word and text sentiment values employs a series of algorithms that target specific features of the freelancer platform’s text data. This approach is important for improving the accuracy of feature value calculation.

Keywords

freelance platforms, sentiment analysis, feature extraction, Naive Bayes algorithm

References

1. Roy G and Shrivastava A K 2020 Future of gig economy: opportunities and challenges. IMI. Konnect 9(1) 14–27.

2. Ludwig S, Herhausen D, Grewal D, Bove L, Benoit S, De Ruyter K and Urwin P 2022 Communication in the gig economy: Buying and selling in online freelance marketplaces. J. Marketing 86(4) 14–161.

3. El Barachi M, AlKhatib M, Mathew S and Oroumchian F 2021 A novel sentiment analysis framework for monitoring the evolving public opinion in real-time: Case study on climate change. J. Clean. Prod 312 127820.

4. Jain P K, Pamula R and Srivastava G 2021 A systematic literature review on machine learning applications for consumer sentiment analysis using online reviews. Comput. Sci. Rev 41 100413.

5. Zhang J, Zhang A, Liu D and Bian Y 2021 Customer preferences extraction for air purifiers based on fine-grained sentiment analysis of online reviews. Knowl-Based. Syst 228 107259.

6. Liu J, Zhou Y, Jiang X and Zhang W 2020 Consumers’ satisfaction factors mining and sentiment analysis of B2C online pharmacy reviews. BMC. Med. Inform. Decis 20 1–13.

7. Graessley S, Horak J, Kovacova M, Valaskova K and Poliak M 2019 Consumer attitudes and behaviors in the technology-driven sharing economy: Motivations for participating in collaborative consumption. J. Self-Gov. Manag. Bus 7(1) 25–30.

8. Taboada M 2016 Sentiment analysis: An overview from linguistics. Annu. Rev. Linguist 2 325–47.

9. Ahmed M, Chen Q and Li Z 2020 Constructing domain-dependent sentiment dictionary for sentiment analysis. Neural. Comput. Appl 32 14719–32.

10. Frankel R, Jennings J and Lee J 2022 Disclosure sentiment: Machine learning vs. dictionary methods. Manage. Sci 68(7) 5514–32.

11. Benarafa H, Benkhalifa M and Akhloufi M 2023 WordNet Semantic Relations Based Enhancement of KNN Model for Implicit Aspect Identification in Sentiment Analysis. Int. J. Comput. Int. Sys 16(1) 3.

12. Madani Y, Erritali M, Bengourram J and Sailhan F 2020 A hybrid multilingual fuzzy-based approach to the sentiment analysis problem using SentiWordNet. Int. J. Uncertain. Fuzz 28(03) 361–90.

13. Karyawati A E, Utomo P A and Wibawa I G A 2022 Comparison of SVM and LIWC for Sentiment Analysis of SARA. Ind. J. Comput. Cy. S 16(1) 45–54.

14. Wilksch M and Abramova O 2023 PyFin-sentiment: Towards a machine-learning-based model for deriving sentiment from financial tweets. Int. J. Inf. Ma. Data. Insig 3(1) 100171.

15. Xia L 2023 Chinese Financial Comments Sentiment Detection Based on the Bert-TCN Model Based on HowNet Disambiguation. Proc. Int. Conf. on Digital Economy and Computer Application (DECA 2023) (Shanghai: Shanghai-China/ Atlantis Press) pp 153–168

16. Li H, Ma Y, Ma Z and Zhu H 2021 Weibo text sentiment analysis based on bert and deep learning. Appl. Sci 11(22) 10774.

17. Okango E and Mwambi H 2022 Dictionary based global Twitter sentiment analysis of coronavirus (Covid-19) effects and response. Ann. Data. Sci 9(1) 175–86.

18. Al Dujaili M J, Ebrahimi-Moghadam A and Fatlawi A 2021 Speech emotion recognition based on SVM and KNN classifications fusion. Int. J. Electr. Comput 11(2) 1259.

19. Zhao Q 2021 Social emotion classification of Japanese text information based on SVM and KNN. J. Amb. Intel. Hum. Comp 1–12.

20. Wang Z, Jiao R and Jiang H 2020 Emotion recognition using WT-SVM in human-computer interaction. J. New. Media 2(3) 121.

21. Li Z, Li R and Jin G 2020 Sentiment analysis of danmaku videos based on naïve bayes and sentiment dictionary. Ieee. Access 8 75073–84.

22. Aslan M 2022 CNN based efficient approach for emotion recognition. J. King. Saud. Univ-Com 34(9) 7335–46.

23. Liu Z X, Zhang D G, Luo G Z, Lian M and Liu B 2020 A new method of emotional analysis based on CNN–BiLSTM hybrid neural network. Cluster. Comput 23 2901–13.

24. Yang M, Xu J, Luo K and Zhang Y 2021 Sentiment analysis of Chinese text based on Elmo-RNN model. J. Physics: Conference Series vol 1748 (Shenyang: Liaoning-China/ IOP Publishing) p 022033

25. Zhang L 2021 Research on case reasoning method based on TF-IDF. Int. J. Syst. Assur. Eng 12 608–15.

26. Feldman J, Zhang D J, Liu X and Zhang N 2022 Customer choice models vs. machine learning: Finding optimal product displays on Alibaba. Oper. Res 70(1) 309–28.

27. Yu Q, Yang S, Zhang Z, Zhang Y L, Hu B, Liu Z, Huang K, Zhong X, Zhou J and Fang Y 2021 A graph attention network model for gmv forecast on online shopping festival. Proc. Int. Conf. on Asia-Pacific Web (APWeb) and Web-Age Information Management (WAIM) Joint International Conference on Web and Big Data Proc vol 12858 (Guangzhou:Guangzhou-China/ Cham: Springer International Publishing) pp 134–9

28. Pan H and Zhou H 2020 Study on convolutional neural network and its application in data mining and sales forecasting for E-commerce. Electron. Commer. Res 20 297–320.

29. Ma S and Fildes R 2020 Forecasting third-party mobile payments with implications for customer flow prediction. Int. J. Forecasting 36(3) 739–60.

30. Ding J, Chen Z, Xiaolong L and Lai B 2020 Sales forecasting based on catboost. Proc. Int. Conf. on information technology and computer application (ITCA) (Guangzhou: Guangdong-China/ IEEE) pp 636–39

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:

1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.

2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.

3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).

Volume Title
Proceedings of the 3rd International Conference on Computing Innovation and Applied Physics
ISBN (Print)
978-1-83558-369-2
ISBN (Online)
978-1-83558-370-8
Published Date
02 April 2024
Series
Theoretical and Natural Science
ISSN (Print)
2753-8818
ISSN (Online)
2753-8826
DOI
10.54254/2753-8818/34/20241167
Copyright
02 April 2024
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated